Mobile web browsing is on the rise, and if you offer a mobile version of your website or blog, you’re poised to take advantage of some serious traffic. By 2015 more people will be looking at websites through their phone than than on the desktop computer.
Many websites can detect that a user is using a mobile browser and they display the mobile site automatically. If done correctly, this can be a huge benefit to your mobile visitors.
If done the wrong way, you can upset your visitors and lose potential business.
There are two key frustrating experiences to avoid creating:
- Visitor has come from a Google search result that links to a specific page on your site. By redirecting to the index page of the mobile version your website you’ve just taken your visitor away from the very reason they came to your site in the first place. Don’t dump those visitors onto your mobile site. Give them what they came for. Either let them view the “desktop” version of the page, or redirect them to the mobile version of that specific page.
- Visitors who are familiar with the “full” version of your site are frustrated with the mobile version. Visitors who are familiar with navigating your full screen website can get frustrated with having to learn a new navigation scheme for your mobile version. Give a clear link to the “full version” of your site to mobile visitors. They’ll appreciate it.
What are some of the frustrations you’ve experienced or received feedback on for mobile versions of websites?