I hate clipping coupons. I don’t care how much that little stack of trimmed paper save me, I still hate cutting them out. Thankfully, my wife steps in and does the slicing and dicing each Sunday so I don’t miss out on the opportunity to keep a little more bread in my wallet.
Now online coupons are a completely different subject. If I can save $10 off my entire purchase by typing in a few letters and numbers at checkout, I’m in.
Everybody loves saving money. And nobody likes to miss out on a good deal. The businesses that are taking advantage of this knowledge are the ones that are winning.
To be a winner, not just any coupon will do. You need to get your customers to act. Don’t show them a coupon that they’re going to bookmark and forget about. You want them to click through to your site and buy.
So how do you do this? Follow these 3 coupon pillars:
- Use a dollar amount instead of a percentage off. “Save $10 when you spend $50 or more” sounds better than “Save 20%”.
- Set an end date, and set it soon. Like the Schtickey guy says, “I can’t do this all day.” If the customer can still get the deal 2 months from now, why would they want to order today?
- Make the coupon easy to redeem. Your best bet is to have the coupon apply automatically when the customer checks out. Having a customer enter a code at checkout is okay, as long as the place for them to do it is clearly visible. If customers have to hunt for it, you can count on that e-cart being abandoned.
Facebook Pages and Google Places allow businesses to make coupons available to potential customers. If you haven’t claimed your Google Places listing or created a Facebook page for your business, I’d love to help you.
Give me a call at Promote Me Daily at (888) 368-9184 or e-mail me at Michael.Beck@PromoteMeDaily.com. I can get you in the game for as little as $100.
