[View the story "4/3/12 #GSMC Twitter Chat: Branding in Social Media" on Storify ]4/3/12 #GSMC Twitter Chat: Branding in Social Media
On April 3, 2012 Michael Beck hosted a #GSMC (Global Social Media Chat) Twitter Chat on the subject of "Branding in Social Media".
Storified by Michael R. Beck · Tue, Apr 03 2012 22:17:54
Q1. What does “branding” mean to you? #GSMCMichael R. Beck
A1 Branding is everything that encompasses who you are, your business, and how you put your face out there to the rest of the world. #gsmcJackie Cross
A1. Branding is how you sell your business to the public. Enticing them, and giving them the answer to the question "why choose you?" #GSMCPromote Me Daily
Q2. Think about a brand you do business with now. What attracted you most to that brand? #GSMCMichael R. Beck
A2 I’ve recently worked with Tea Collection & Fresh Produce & it’s been their openess, friendliness, and easy to work with. #gsmcJackie Cross
A2 I’m really drawn to @Chilis. Their #SocialMedia is solid. Thanks to their Facebook & Email coupons I keep coming back. #GSMCMichael R. Beck
A2 I enjoy @biggbyokemosrd for the same reasons as @jackiecross. Friendly, good service, and email coupons. Cost worth the experience #GSMCPromote Me Daily
Q3. Thinking about that same brand, do you mimic them in the ways you do business with your customers? #GSMCMichael R. Beck
A3 as a small business, @promotemedaily is able to give that 1:1 service, offer specials and provide the personal touch to customers #GSMCPromote Me Daily
Q4. What goes into creating a logo for a brand? What should a logo convey to a customer? #GSMCMichael R. Beck
A4 A logo should have a clean design. Easy to read but memorable! #gsmcJackie Cross
I like seeing some of the business’ personality too RT @JackieCross: A4 A logo should have a clean design. Easy to read but memorable! #GSMCMichael R. Beck
VEHICLES, Business signs, ALL Marketing materials RT @JaneofAustralia: business cards yes but where lese? #gsmcDiane and Lisa
Q5. Do you think video should be part of a good branding strategy? #GSMCMichael R. Beck
A5: 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute #GSMCMichael R. Beck
A5 Video’s excellent for brands. Snapdragon made an awesome video demonstrating phone battery life in unique way http://goo.gl/uKIrt #GSMCMichael R. Beck
A5 video can be an essential tool in demonstrating products or services and how they work. Another way to show your expertise #GSMCPromote Me Daily
A5 Rosetta Stone knocked it out of the park with "International Man of Dance." Fun, funny and memorable! http://goo.gl/EK2Wm #GSMCMichael R. Beck
A5 For those that sell products that require smell, taste, touch: videos that show real people with real positive reactions work! #GSMCMichael R. Beck
A5 Videos would be great for a bakery! #gsmcJackie Cross
A5 testimonial video speaks wonders for credibility. Get satisfied customers to speak about why they love your product or services. #GSMCPromote Me Daily
Many people love to see "how to" crafting videos. My mom used to promote with her own TV show in the 90s http://goo.gl/ZZxxv #GSMCMichael R. Beck
Q6. How do you measure your brand’s success? #GSMCMichael R. Beck
@MikeRBeck when women say to me ooo I read ASOP #gsmc or write how we have influenced for good on their blogs #gsmcJane
A6. At @PromoteMeDaily we measure success as sales. Fans & followers are wonderful, but at the end of the day we need clients. #GSMCMichael R. Beck
Looks like we’re out of time for tonight’s chat. At least we got 6 out of the 9 Qs in! Thanks everyone for making this a great chat! #GSMCMichael R. Beck
