I actually clicked on an Internet advertisement...
I've been surfing the web since 1995, and if there's one thing I've gotten good at on the Internet in the past 13 years, it's how to put on blinders and ignore Internet advertising.
I can't tell you how many times I've been the "1,000,000th" visitor to a website and "eligible" for a prize, or how many chances I've had to win a ringtone, or get a free Xbox, or sign up for the "Money Tree", get free online storage for my music, and a bazillion other gimmicks. I learned how to not click on any of them.
Today I saw an advertisement that set me back on my heels a little.

"Parents Against Reprehensible Metal Music"? What the hell is that? I was pretty sure it was a joke, but there was no tip off as to who this was actually advertising for. The more I stared at that scowling woman and that goofy book with the crazy "No to Guitars" logo on it, the more I had to click. I was no match for this particular marketing ploy, and with a nervous twitch and a slow cursor, I crept over to the forbidden advertising box and... clicked.
My reward was a flash-laden website for the all new Toyota Matrix and I was invited to discover my "other me". I didn't spend but 30 seconds looking at the site before I "X'd" out the tab, but if their goal was to at least get me to take a peek, then mission accomplished.
Labels: advertising, internet marketing, marketing, toyota matrix, web surfing



